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Apr 22

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jillstuartbeautyFrom a make-up artist point of view, the packaging of product doesn’t help to make someone prettier, good products with good application do.  However, from a consumer’s perspective, packaging makes a huge difference, they actually got us quite addicted in collecting them.  Simply looking at Anna Sui and Paul & Joe cosmetics, both of these lines are very successful in packaging their products, their make-up accessories have also becoming very popular in the past couple of years.  Notice that these cosmetic lines were inspired by their own clothing line, so as Jill Stuart Beauty.  Jill started the beauty line licensing with Kosé Corporation, a Japanese cosmetic company and launched in 2005.  Since then it has becoming extremely popular in Japan because of its “princess crowned jewel packaging”, and promoting as “innocent, sexy, elegant, fun and savvy.”

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