Would you do that? How about Jumpsuit?
Dec 03

Sonia Rykiel for H&M

Apparel, Lingerie - By Viennese @ December 3, 2009 1:26 AM Add comments

I remember when I first heard about Sonia Rykiel years ago, Sonia was re-launching her cosmetic line in Asia.  It was one of the popular cosmetic brands there, it wasn’t until later that I discovered her fine apparel.  I can’t say that I love the apparel line back then because of age, I don’t think I was at the right age to look at them, nor do I have the money to purchase them.  Anyways, I’m sure you have known about Sonia Rykiel for H&M will be in store this Saturday, December 6th, which I got the news couple of months back then but wasn’t really focusing on it because we were all overwhelmed by Jimmy Choo for H&M.


I feel sorry that Sonia Rykiel for H&M because it’s very hard to be launch after Jimmy Choo, even thought it was something completely different, well…this is a lingerie line for H&M.  But I’ve heard ladies on the phone on November 14th saying that they spent like $2k buying Jimmy Choo for H&M, so I wonder if this is still a good period of time to launch this.  Never-the-less, this is not my concern.   Going back to the design, I think Sonia Rykiel shown us the best example of “less is more.”  Lingerie lines these days shown a lot of details, used a lot of luxurious materials like lace, silk, and so forth.  I see the point for that, but I prefer something comfortable, because lingerie becomes part of your body.  If you are one of the people who like what I called as “Simple Elegance” you are going to like this collection for sure.  Now let’s take a look at the runway video first.

Now, talk about Sonia Rykiel’s fine apparel.  It is becoming younger and more playful, so it’s definitely in my list now.  Unfortunately it is very rare and hard to find here in Toronto, so I pretty much just gave up searching for her apparel, but I certainly wouldn’t mind owning one or two when I have the chance to.  What do you think ladies?  (I know the men are gonna love this video, LOL~)  We’re definitely going to see a line up this Saturday, but I hope it is not going to be as crazy as Jimmy Choo. ^-~

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